Gaya APA

Simkin, S, D, &, L. (1994). The Marketing Casebook Cases And Concepts (Pertama). London and New York: Routledge.

Gaya MLA

Simkin, Sally, Dibb, &, Lyndon. "The Marketing Casebook Cases And Concepts". Pertama London and New York: Routledge, 1994. Text.