Gaya APA

Barban, S, D, &, A, M. (1978). Advertising Its Role In Modern Marketing Fourth Edition (Pertama). California: The Dryden Press.

Gaya MLA

Barban, S.Watson, Dunn, &, Arnold, M.. "Advertising Its Role In Modern Marketing Fourth Edition". Pertama California: The Dryden Press, 1978. Text.